Project Overview 

Client
Nikki Mills

About
Vail Skin And Lashes, a premier medical spa in Vail, Colorado, specializes in resolving beauty concerns with a comprehensive range of 5-star treatments designed to streamline your beauty journey.

Platform

Shopify

Release
2022

Services
Brand Identity & Collateral
Website Design
Site Copy
SEO & Blogs
Email Maketing
Social Media Management
Google Listing Optimization
Booking System Integration
Ongoing Maintenance

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Transforming a Local Business into a Premier Online Destination

The Problem

Vail Skin And Lashes needed a cohesive brand identity and a robust digital presence to stand out in the competitive beauty and wellness market. When DefineMe connected with them, the business had an outdated booking system and a single-page website, limiting its ability to grow and engage with clients. They sought to expand their reach and boost online sales with effective SEO and e-commerce.

The Solution

DefineMe implemented a full-scale rebrand for Vail Skin And Lashes, creating an elevated brand identity and a visually engaging, multi-page website that reflects their luxury services. We developed a high-converting e-commerce store to streamline product sales, integrated a modern booking system to enhance client convenience, and built out specialty service packages like the Skier’s and Golfer’s specials to attract local clientele. Our ongoing SEO, social media management, and data-driven optimizations continue to drive engagement, growth, and visibility.

The Result

DefineMe’s comprehensive strategy transformed Vail Skin And Lashes online presence. With a 1,715% increase in website traffic, substantial growth in domain authority, and significant improvements in conversion rates, the business now enjoys a strong digital footprint. Due to the success of this approach, Vail Skin And Lashes has been able to expand its team, bringing on additional staff to meet growing demand.

Vail Skin And Lashes

Reimagining Luxury with a Full Brand Transformation

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A Seasonal Hit is Born

From ideation to execution, DefineMe developed the Skier’s Special, a tailored service package that resonated with Vail’s seasonal clientele. Through strategic marketing, SEO, and promotional efforts, this offering drove 41.8% of total revenue from facials, making it a standout success in attracting local clients.

6,379%

Growth In E-commerce Sales

50%

Yearly Increase in Guest Bookings

1,715%

Increase in Website Traffic 

1.23M

Organic Impressions Gained

17+

Point Rise in Domain Authority

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"My business has been taken to a new level."

- Nicki Mills | Founder, Vail Skin And Lashes

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